Modeling regret effects on consumer post-purchase decisions

@inproceedings{Bui2011ModelingRE,
  title={Modeling regret effects on consumer post-purchase decisions},
  author={My Nguyen Hoan Bui},
  year={2011}
}
Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A between-subjects experimental design was conducted and structural equation modelling was utilized to… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 78 references

Principles and Practice of Structural Equation Modeling

R. B. Kline
2005
View 5 Excerpts
Highly Influenced

Comparing service delivery to what might have been

M. Zeelenberg, R. Pieters
Journal of Service Research, • 1999
View 10 Excerpts
Highly Influenced

Clarifying our thoughts

L. L. Martin, A. Tesser
Ruminative Thoughts: Advances in Social Cognition, Lawrence Erlbaum Associates, • 1996
View 7 Excerpts
Highly Influenced

Search regret: antecedents and consequences

K. E. Reynolds, J.A.G. Folse, M. A. Jones
Journal of Retailing, • 2006
View 4 Excerpts
Highly Influenced

Regret: a model of its antecedents and consequences in consumer decision making

M. Tsiros, V. Mittal
Journal of Consumer Research, • 2000
View 9 Excerpts
Highly Influenced

Multivariate Data Analysis, Prentice-Hall, Englewood Cliffs, NJ

J. Hair, R. Anderson, R. Tatum, W. Black
1998
View 2 Excerpts
Highly Influenced

Measuring emotions in the consumption experience

M. L. Richins
Journal of Consumer Research, • 1997
View 4 Excerpts
Highly Influenced

Appraised controllability as a moderator of the effectiveness of different coping strategies: a test of goodness of fit hypothesis

V. J. Conway, D. J. Terry
Australian Journal of Psychology, • 1992
View 3 Excerpts
Highly Influenced

Similar Papers

Loading similar papers…