Modeling opinion dynamics in social networks

@inproceedings{Das2014ModelingOD,
  title={Modeling opinion dynamics in social networks},
  author={Abhimanyu Das and Sreenivas Gollapudi and Kamesh Munagala},
  booktitle={WSDM},
  year={2014}
}
Our opinions and judgments are increasingly shaped by what we read on social media -- whether they be tweets and posts in social networks, blog posts, or review boards. These opinions could be about topics such as consumer products, politics, life style, or celebrities. Understanding how users in a network update opinions based on their neighbor's opinions, as well as what global opinion structure is implied when users iteratively update opinions, is important in the context of viral marketing… CONTINUE READING
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