Modeling Menu Bundle Designs of Crowdfunding Projects


Offering products in the forms of menu bundles is a common practice in marketing to attract customers and maximize revenues. In crowdfunding platforms such as Kickstarter, rewards also play an important part in influencing project success. Designing rewards consisting of the appropriate items is a challenging yet crucial task for the project creators… (More)
DOI: 10.1145/3132847.3132958


18 Figures and Tables