Modeling Menu Bundle Designs of Crowdfunding Projects

@inproceedings{Lin2017ModelingMB,
  title={Modeling Menu Bundle Designs of Crowdfunding Projects},
  author={Yusan Lin and Peifeng Yin and Wang-Chien Lee},
  booktitle={CIKM '17},
  year={2017}
}
Offering products in the forms of menu bundles is a common practice in marketing to attract customers and maximize revenues. In crowdfunding platforms such as Kickstarter, rewards also play an important part in influencing project success. Designing rewards consisting of the appropriate items is a challenging yet crucial task for the project creators. However, prior research has not considered the strategies project creators take to offer and bundle the rewards, making it hard to study the… CONTINUE READING