• DOI:10.1007/S11002-005-0455-0
Corpus ID: 17985143

Modeling Marketing Dynamics by Time Series Econometrics

@article{Pauwels2004ModelingMD,
  title={Modeling Marketing Dynamics by Time Series Econometrics},
  author={K. Pauwels and Imran S. Currim and M. Dekimpe and Dominique M. Hanssens and Natalie Mizik and E. Ghysels and P. Naik},
  journal={Marketing Letters},
  year={2004},
  volume={15},
  pages={167-183}
}

K. Pauwels, Imran S. Currim, +4 authors P. Naik

Published 2004

Economics

Marketing Letters

This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas… CONTINUE READING

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