Modeling Marketing Dynamics by Time Series Econometrics

@article{Pauwels2004ModelingMD,
  title={Modeling Marketing Dynamics by Time Series Econometrics},
  author={K. Pauwels and Imran S. Currim and M. Dekimpe and Dominique M. Hanssens and Natalie Mizik and E. Ghysels and P. Naik},
  journal={Marketing Letters},
  year={2004},
  volume={15},
  pages={167-183}
}
  • K. Pauwels, Imran S. Currim, +4 authors P. Naik
  • Published 2004
  • Economics
  • Marketing Letters
  • This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas… CONTINUE READING
    71 Citations

    References

    SHOWING 1-10 OF 106 REFERENCES
    Time-series models in marketing:: Past, present and future
    • 122
    • PDF
    On the Use of Econometric Models for Policy Simulation in Marketing
    • 102
    The Persistence of Marketing Effects on Sales
    • 426
    Combining time series and cross sectional data for the analysis of dynamic marketing systems
    • 11
    • PDF
    Time series econometrics
    • 42