Modeling Intention to Use Novel Mobile Peer-To-Peer Services

Abstract

This study models the intention to use novel mobile peer-to-peer communications and content sharing services and determine their adoption potential. A sample of 155 Finnish customers with an advanced mobile handset was collected and analyzed. The Theory of Planned Behavior conceptual model for measuring behavioral intention was applied in the context of… (More)
DOI: 10.4018/jebr.2011010102

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