Modeling Gender Differences in Healthy Eating Determinants for Persuasive Intervention Design

  title={Modeling Gender Differences in Healthy Eating Determinants for Persuasive Intervention Design},
  author={Rita Orji and Julita Vassileva and Regan Lee Mandryk},
The onset of many health conditions, such as obesity and type 2 diabetes, can be prevented or at least delayed by adequate changes in diet. Various determinants of healthy eating – such as Weight Concern, Nutrition Knowledge, Concern for Disease, Social Influence, and Food Choice Motive – have been manipulated by persuasive technologies to motivate healthy eating behavior. However, the relative importance and the dynamic of interaction between the determinants of healthy behavior for males and… CONTINUE READING
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