Model World: The Great Debate - MAUT Versus AHP

@article{Gass2005ModelWT,
  title={Model World: The Great Debate - MAUT Versus AHP},
  author={Saul I. Gass},
  journal={Interfaces},
  year={2005},
  volume={35},
  pages={308-312}
}
“The theory of decision analysis (DA) is designed to help the individual make a choice among a set of prespecified alternatives” (Keeney and Raiffa 1976, vii). Simply put, the basic DA problem is, How should a decision maker select from a given set of competing alternatives that are evaluated against conflicting objectives? Because operations research (OR) is the science of decision making, OR researchers and practitioners have developed a wide range of methods for resolving the basic DA… CONTINUE READING