Mobile Internet availability, performance and reliability have remained stubbornly opaque since the rise of cellular data access. Conducting network measurements can give us insight into user-perceived network conditions, but doing so requires careful consideration of device state and efficient use of scarce resources. Existing approaches address these concerns in ad-hoc ways. In this work we propose <i>Mobilyzer</i>, a platform for conducting mobile network measurement experiments in a principled manner. Our system is designed around three key principles: network measurements from mobile devices require tightly controlled access to the network interface to provide isolation; these measurements can be performed efficiently using a global view of available device resources and experiments; and distributing the platform as a library to existing apps provides the incentives and low barrier to adoption necessary for large-scale deployments. We describe our current design and implementation, and illustrate how it provides measurement isolation for applications, efficiently manages measurement experiments and enables a new class of experiments for the mobile environment.