Mobilizing metaphors: the popular use of keystone, flagship and umbrella species concepts

  title={Mobilizing metaphors: the popular use of keystone, flagship and umbrella species concepts},
  author={Maan Barua},
  journal={Biodiversity and Conservation},
  • M. Barua
  • Published 26 March 2011
  • Environmental Science
  • Biodiversity and Conservation
Misrepresentation of terminology is a major impediment for attempts at enhancing public conservation literacy. Despite being critically important for improving conservation practice, there have been few systematic analyses of the popular use of conservation terminology. This paper draws from science communication studies and metaphor analysis, to examine how keystone, flagship and umbrella species concepts are used and represented in non-academic contexts. 557 news articles containing these… 

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