Mobile device access: Effect on online purchases


In this work we test if Internet access device impacts the online purchase probability of a consumer. We also test if the online purchase probability of consumers increases over time. Our data is from the Canadian Internet Use Survey over four years, consisting of at least 23,178 participants per year, relative to previous studies this is a very large… (More)
DOI: 10.1109/WTS.2015.7117263

17 Figures and Tables


  • Presentations referencing similar topics