Mobile commerce and electronic commerce in Thailand: a value space analysis

@article{Kini2004MobileCA,
  title={Mobile commerce and electronic commerce in Thailand: a value space analysis},
  author={Ranjan B. Kini and Somboon Thanarithiporn},
  journal={IJMC},
  year={2004},
  volume={2},
  pages={22-37}
}
Mobile commerce, a subset of e-commerce, conducted through mobile devices using wireless telecommunications network is poised to change the market place globally. According to Jupiter Research, Mobile commerce (m-commerce) industry is expected to be 22 billion USD globally. In Thailand, users seem to believe that general content such as news, weather and sports should be low-cost or free. However, innovative pricing schemes and services are expected to attract more users. Thus, the… CONTINUE READING

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