Mobile commerce and electronic commerce in Thailand: a value space analysis

  title={Mobile commerce and electronic commerce in Thailand: a value space analysis},
  author={Ranjan B. Kini and Somboon Thanarithiporn},
Mobile commerce, a subset of e-commerce, conducted through mobile devices using wireless telecommunications network is poised to change the market place globally. According to Jupiter Research, Mobile commerce (m-commerce) industry is expected to be 22 billion USD globally. In Thailand, users seem to believe that general content such as news, weather and sports should be low-cost or free. However, innovative pricing schemes and services are expected to attract more users. Thus, the… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.


Publications citing this paper.
Showing 1-10 of 14 extracted citations


Publications referenced by this paper.
Showing 1-10 of 10 references

The M-commerce Roadmap

T. Yorulmaz, R. Don
AFP Exchange, • 2002

m-commerce and e-commerce in Thailand

R. Kini, S. Thanarithiporn
The Seventh Asia-Pacific Decision Sciences Institute Conference, • 2002

mBusiness 2006: research roadmap for value creation workshop

G. Giaglis
Workshop Report, Athens, Greece, • 2002

A moving target: the mobile-commerce customer

N. Nohria, L. Marty
MIT Sloan Management Review, • 2001

Improving returns on m-commerce investments

K. Leung, A. John
Journal of Business Strategy, • 2001

Mobile Payments: A Report into the State of the Market,

N. Mykkanen

Mobile commerce use rising

G. Pinnell
Central Penn Business Journal, Harrisburg, PA, • 2001

Mobile phone services in thailand consumer price index

P. Puntumeka, O. Aree
International Working Group on Price Indices, • 2001

Similar Papers

Loading similar papers…