Mobile banking contexts and prospects in Egypt: A framework

Abstract

Nowadays, banks are trying to provide a variety of channels such as mobile banking (MB) in order to increase customer convenience, reduce costs and maintain profitability. This paper proposes an integrated framework to investigate the intention to adopt mobile banking in the Egyptian context in order to better understand the attitudinal, and technology… (More)

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Cite this paper

@article{Elbadrawy2012MobileBC, title={Mobile banking contexts and prospects in Egypt: A framework}, author={Rehaballah Elbadrawy and Rasha Abdel Aziz}, journal={2012 International Conference for Internet Technology and Secured Transactions}, year={2012}, pages={766-771} }