Mobile augmented reality in advertising: the TineMelk AR app - a case study

@inproceedings{Larsen2012MobileAR,
  title={Mobile augmented reality in advertising: the TineMelk AR app - a case study},
  author={Kim Baumann Larsen and Tuck Siver and David Jones},
  booktitle={SIGGRAPH '12},
  year={2012}
}
Producing digital stories for mobile Augmented Reality applications poses a number of creative and technical challenges. This presentation covers lessons learned from the production of the TineMelk AR app and key issues and possibilities to be aware of when creating interactive AR stories for the mobile platform. 

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