Mobile User Profile Acquisition through Network Observables and Explicit User Queries

@article{Bila2008MobileUP,
  title={Mobile User Profile Acquisition through Network Observables and Explicit User Queries},
  author={Nilton Bila and Jin Cao and Robert Dinoff and Tin Kam Ho and Richard Hull and Bharat Kumar and Paulo Santos},
  journal={The Ninth International Conference on Mobile Data Management (mdm 2008)},
  year={2008},
  pages={98-107}
}

• Nilton Bila, Jin Cao, +4 authors Paulo Santos
• Published 2008 in
  The Ninth International Conference on Mobile Data…
• DOI:10.1109/MDM.2008.34

This paper describes a novel approach for gathering profile information about mobile phone users. The focus is on information that can be used to enhance targeting of advertisements. (The ads might be delivered into the mobile phones, or to other devices such as the user's IPTV.) Unlike previous approaches, we use a two-tiered approach for learning end-user habits and preferences. In this approach the first tier involves statistical learning from network observable data (in the current paper… CONTINUE READING

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