Mobile TV phone: current usage, issues, and strategic implications

@article{Shim2008MobileTP,
  title={Mobile TV phone: current usage, issues, and strategic implications},
  author={Jung P. Shim and Sungmin Park and Julie M. Shim},
  journal={Industrial Management and Data Systems},
  year={2008},
  volume={108},
  pages={1269-1282}
}
Purpose – The purpose of this paper is to examine the status of current mobile TV phone usage and discuss the issues for strategic implications for the communications and mobile TV industry. Design/methodology/approach – Real tracking data, collected from server’s logs during 2006 and 2007 from South Korean satellite DMB providers, were analyzed according to users’ age group, peak viewing time of programs, location usage and program duration. Further analysis with the previous literature led to… CONTINUE READING