Mobile Phones and Outdoor Advertising: Measurable Advertising

@article{Quercia2011MobilePA,
  title={Mobile Phones and Outdoor Advertising: Measurable Advertising},
  author={Daniele Quercia and Giusy Di Lorenzo and Francesco Calabrese and Carlo Ratti},
  journal={IEEE Pervasive Computing},
  year={2011},
  volume={10},
  pages={28-36}
}
A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events. 
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