Mobile Payment: An Exploratory Study of Customer Attitudes

  title={Mobile Payment: An Exploratory Study of Customer Attitudes},
  author={Krassie Petrova and Ridhima Mehra},
  journal={2010 6th International Conference on Wireless and Mobile Communications},
Mobile payment is an application of mobile commerce which facilitates mobile commerce transactions by providing the mobile customer with a convenient means to pay. The paper presents the results of an exploratory study, which develops a research framework of constructs and relationships derived from existing models, and applies in order to explore empirically mobile payment (mPayment) adoption. Data are analyzed with respect to a set of hypothesized relationships between the framework… CONTINUE READING