Mobile Marketing Using a Location Based Service

  title={Mobile Marketing Using a Location Based Service},
  author={Christopher N. Ververidis and George C. Polyzos},
Considering the recent convergence of computing and telecommunications technologies with the tremendous success of the Internet, the World Wide Web, and Mobile Communications, the next step is expected to be the Mobile Web. The main promise of the Mobile Web is to satisfy user needs for anywhere, anytime access to information and services, including Location Based Services (LBS). This paper presents an innovative LBS service applicable to the Mobile Marketing industry sector. We describe the… CONTINUE READING
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