Mobile Electronic Memos : a Novel Approach to Mobile Advertising

@inproceedings{BartolomeoMobileEM,
  title={Mobile Electronic Memos : a Novel Approach to Mobile Advertising},
  author={Giovanni Bartolomeo and N. Blefari Melazzi and Rainer Glaschick and L. Schnake and Stefano Salsano}
}
paper describes a new approach to mobile advertising, providing users with a compelling experience through a new versatile aggregator of information called Mobile Electronic Memo. Security feature of this new medium are discussed alike. 

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