Mobile E-Commerce Outlook

  title={Mobile E-Commerce Outlook},
  author={Julia Yeo and Wayne Huang},
  journal={International Journal of Information Technology and Decision Making},
The popularity of m-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review in m-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in the m-commerce industry using SWOT analysis and Porter’s Five Forces Model. 
Highly Cited
This paper has 22 citations. REVIEW CITATIONS


Publications citing this paper.
Showing 1-10 of 11 extracted citations

The Quality Assessment and Content Analysis of Corporate Websites in China: an Empirical Study

International Journal of Information Technology and Decision Making • 2007
View 6 Excerpts
Highly Influenced

M-commerce: Evaluation of the technology drawbacks

2015 4th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions) • 2015
View 3 Excerpts
Highly Influenced

A Review for the Risks and Challenges of Mobile Commerce Development

2009 International Conference on E-Business and Information System Security • 2009
View 3 Excerpts
Highly Influenced

A Multi-facet Requirement Assessment of Customer-Oriented Mobile Tourism Services

2008 The Second International Conference on Next Generation Mobile Applications, Services, and Technologies • 2008
View 2 Excerpts
Highly Influenced


Publications referenced by this paper.
Showing 1-10 of 16 references

Create a mobile commerce models for financial service industry

M. Giometti, M. Whitehead, D. Regas, W. Shipley
Serverworld 15, • 2001

D ow nl oa de d fr om w w w .w or ld sc ie nt if ic .c om by N A N Y A N G T E C H N O L O G IC A L U N IV E R SI T

WAP Forum FAQs, Retrieved November • 2001

Where in the World does location matter? A framework for location based services in M -Commerce

B. E. Mennecke, T. Strader
Seventh Americas Conf. Information Systems • 2001
View 1 Excerpt

X . Geng and A . Whinston , Profiting from value - added wireless services

M. Whitehead Giometti, W. Shipley

commerce infancy no day in the park

M M. Prior
DSN Retailing Today, New York, • 2001

Behind the numbers: E-business communication gets personal, InformationWeek

B. Bachelder
View 1 Excerpt

Similar Papers

Loading similar papers…