Mobile E-Commerce Outlook

@article{Yeo2003MobileEO,
  title={Mobile E-Commerce Outlook},
  author={Julia Yeo and Wayne Huang},
  journal={International Journal of Information Technology and Decision Making},
  year={2003},
  volume={2},
  pages={313-332}
}
The popularity of m-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review in m-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in the m-commerce industry using SWOT analysis and Porter’s Five Forces Model. 
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