Mobile Devices Meet Customer Loyalty First Of A Kind (FOAK) Project Summary

Abstract

IBM Research recently completed a First-Of-A-Kind (FOAK) engagement and pilot program with a major grocery retailer that integrates mobile device usage with the retailer's loyalty program. This project, entitled "Mobiloyalty", enables loyalty program customers to use their mobile devices to receive in-store promotions when they visit a retail store, with… (More)

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@inproceedings{Cole2011MobileDM, title={Mobile Devices Meet Customer Loyalty First Of A Kind (FOAK) Project Summary}, author={Alan Cole and Scott McFaddin and Chandra Narayanaswami and Alpana Tiwari}, year={2011} }