• DOI:10.2307/2392366
• Corpus ID: 12370393

Mixing Qualitative and Quantitative Methods: Triangulation in Action.

@article{Jick1979MixingQA,
  title={Mixing Qualitative and Quantitative Methods: Triangulation in Action.},
  author={Todd D. Jick},
  journal={Administrative Science Quarterly},
  year={1979},
  volume={24},
  pages={602}
}

• T. Jick
• Published 1 December 1979
• Education
• Administrative Science Quarterly

December 1979, volume 24 There is a distinct tradition in the literature on social science research methods that advocates the use of multiple methods. This form of research strategy is usually described as one of convergent methodology, multimethod/multitrait (Campbell and Fiske, 1959), convergent validation or, what has been called "triangulation" (Webb et al., 1 966). These various notions share the conception that qualitative and quantitative methods should be viewed as complementary rather than as rival camps. In fact, most textbooks underscore the desirability of mixing methods given the strengths and weaknesses found in single method designs.