Corpus ID: 220936133

Mitigating the Backfire Effect Using Pacing and Leading

  title={Mitigating the Backfire Effect Using Pacing and Leading},
  author={Q. Yang and Khizar Qureshi and T. Zaman},
  • Q. Yang, Khizar Qureshi, T. Zaman
  • Published 2020
  • Psychology, Computer Science, Mathematics
  • ArXiv
  • Online social networks create echo-chambers where people are infrequently exposed to opposing opinions. Even if such exposure occurs, the persuasive effect may be minimal or nonexistent. Recent studies have shown that exposure to opposing opinions causes a backfire effect, where people become more steadfast in their original beliefs. We conducted a longitudinal field experiment on Twitter to test methods that mitigate the backfire effect while exposing people to opposing opinions. Our subjects… CONTINUE READING

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