Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention

Abstract

Although extremely popular, electronic commerce environments often lack information that has traditionally served to ensure trust among exchange partners. Digital technologies, however, have created new forms of “electronic word-of-mouth,” which offer new potential for gathering credible information that guides consumer behaviors. We conducted a nationally… (More)
DOI: 10.1007/s10660-014-9139-2

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