Mitigating Hypothetical Bias: An Application to WTP for Beach Conditions Information

@inproceedings{Quainoo2018MitigatingHB,
  title={Mitigating Hypothetical Bias: An Application to WTP for Beach Conditions Information},
  author={Ruth Quainoo and Daniel R. Petrolia},
  year={2018}
}
Hypothetical bias continues to be a challenge for practitioners of stated preference methods, and various remedies have been proposed to mitigate the problem. This paper presents the background, theory, and experimental design for testing two novel hypothetical bias mitigation treatments in the context of a contingent-valuation survey focused on a beach conditions monitoring service for Gulf Coast beachgoers. The two treatments proposed are: 1) a multiple-question budget and substitutes… CONTINUE READING

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