Misrepresentation in the Consumer Context

  title={Misrepresentation in the Consumer Context},
  author={Jaideep Sengupta},
Research in social psychology suggests that motives such as self-bolstering and impression management can lead people to engage in deliberate misrepresentationsduring interpersonal communications.This articleextends our understandingof such behaviorto a new domain; that of consumer communications. Drawing on research on lying behavior and symbolic consumption,we suggest that misrepresentationabout products and possessionsis particularly likely to occur when these productsor possessionsare used… CONTINUE READING

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