Misconceptions and Enhancement Effect Theory : A Reply to Isoni , Loomes and Sugden


The purpose of Plott and Zeiler (PZ) (2005) was to investigate whether previously published experiments using consumption goods such as mugs and candy bars to measure gaps between willingness to pay (WTP) and willingness to accept (WTA) support endowment effect theory (EET). Our results demonstrate that the gap for commodities can be turned on and off by… (More)

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