Misbehaving: The Making of Behavioral Economics

@inproceedings{Thaler2015MisbehavingTM,
  title={Misbehaving: The Making of Behavioral Economics},
  author={R. Thaler},
  year={2015}
}
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like… Expand
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