Mirror reading can reverse the flow of time.

  title={Mirror reading can reverse the flow of time.},
  author={Daniel Casasanto and Roberto Bottini},
  journal={Journal of experimental psychology. General},
  volume={143 2},
How does culture shape our concepts? Across many cultures, people conceptualize time as if it flows along a horizontal timeline, but the direction of this implicit timeline is culture specific: Later times are on the right in some cultures but on the left in others. Here we investigated whether experience reading can determine the direction and orientation… CONTINUE READING