Minority versus majority influence and uncertainty orientation: processing persuasive messages on the basis of situational expectancies.

@article{Shuper2004MinorityVM,
  title={Minority versus majority influence and uncertainty orientation: processing persuasive messages on the basis of situational expectancies.},
  author={Paul A Shuper and Richard M. Sorrentino},
  journal={The Journal of social psychology},
  year={2004},
  volume={144 2},
  pages={127-47}
}
The authors examined the effects of uncertainty orientation on processing persuasive messages from minority sources versus majority sources. The authors gave participants a proattitudinal or counterattitudinal message that either a numerical majority or a numerical minority endorsed and that contained strong or weak arguments. In support of the hypothesis that was related to message scrutiny, uncertainty-oriented individuals engaged in greater message scrutiny when the Source-Position (i.e… CONTINUE READING