Mining customer product ratings for personalized marketing

  title={Mining customer product ratings for personalized marketing},
  author={William Kwok-Wai Cheung and James T. Kwok and Martin H. C. Law and Kwok Ching Tsui},
  journal={Decision Support Systems},
With the increasing popularity of Internet commerce, a wealth of information about the customers can now be readily acquired on-line. An important example is the customers’ preference ratings for the various products offered by the company. Successful mining of these ratings can thus allow the company’s direct marketing campaigns to provide automatic product recommendations. In general, these recommender systems are based on two complementary techniques. Content-based systems match customer… CONTINUE READING

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