Mining consumer impulsivity from offline and online behavior


Consumer impulsivity is a psychological feature characterizing the impulsive buying tendency. In this paper, by bridging consumer behavior with perceived stimuli on social networks, we present a computational framework, termed Consumer Impulsivity Model (<b>CIM</b>), for exploring a consumer's impulsivity in both offline and online context: consumption… (More)
DOI: 10.1145/2750858.2805828


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