Mining Market Basket Data Using Share Measures and Characterized Itemsets

@inproceedings{Hilderman1998MiningMB,
  title={Mining Market Basket Data Using Share Measures and Characterized Itemsets},
  author={Robert J. Hilderman and Colin L. Carter and Howard J. Hamilton and Nick Cercone},
  booktitle={PAKDD},
  year={1998}
}
Abs t r ac t . We propose the share-confidence framework for knowledge discovery from databases which addresses the problem of mining itemsets from market basket data. Our goal is two-fold: (1) to present new itemset measures which are practical and useful alternatives to the commonly used support measure; (2) to not only discover the buying patterns of customers, but also to discover customer profiles by partitioning customers into distinct classes. We present a new algorithm for classifying… CONTINUE READING

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