Mining Life Insurance Data for Customer Attrition Analysis

@article{Goonetilleke2013MiningLI,
  title={Mining Life Insurance Data for Customer Attrition Analysis},
  author={T. L. Oshini Goonetilleke and Sri Lanka. and H. A. Caldera},
  journal={Journal of Industrial and Intelligent Information},
  year={2013},
  volume={1},
  pages={52-58}
}
Customer attrition is an increasingly pressing issue faced by many insurance providers today. Retaining customers who purchase life insurance policies is an even bigger challenge since the policy duration spans for more than twenty years. Companies are eager to reduce these attrition rates in the customer-base by analyzing operational data. Data mining techniques play an important role in facilitating these retention efforts. The objective of this study is to analyse customer attrition by… Expand

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