Mining E-Commerce Query Relations using Customer Interaction Networks

  title={Mining E-Commerce Query Relations using Customer Interaction Networks},
  author={Bijaya Adhikari and Parikshit Sondhi and Wenke Zhang and Mohit Sharma and B. Aditya Prakash},
  journal={Proceedings of the 2018 World Wide Web Conference},
Customer Interaction Networks (CINs) are a natural framework for representing and mining customer interactions with E-Commerce search engines. Customer interactions begin with the submission of a query formulated based on an initial product intent, followed by a sequence of product engagement and query reformulation actions. Engagement with a product (e.g. clicks) indicates its relevance to the customer»s product intent. Reformulation to a new query indicates either dissatisfaction with current… 

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