Mining E-Commerce Data: The Good, the Bad, and the Ugly


Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides. Such insight helps not only to improve the electronic channel (e.g., a web site), but it is also a learning vehicle for the bigger organization conducting business at brick-and-mortar stores. The e… (More)
DOI: 10.1145/502512.502518
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