Mindless computing: designing technologies to subtly influence behavior

  title={Mindless computing: designing technologies to subtly influence behavior},
  author={Alexander Travis Adams and Jean Marcel dos Reis Costa and Malte F. Jung and Tanzeem Choudhury},
Persuasive technologies aim to influence user's behaviors. In order to be effective, many of the persuasive technologies developed so far relies on user's motivation and ability, which is highly variable and often the reason behind the failure of such technology. In this paper, we present the concept of Mindless Computing, which is a new approach to persuasive technology design. Mindless Computing leverages theories and concepts from psychology and behavioral economics into the design of… CONTINUE READING
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