Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software

  title={Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software},
  author={Victor-Alexandru Briciu and Florin Nechita and Robert Demeter and Androniki Kavoura},
  journal={International Journal of Computational Methods in Heritage Science},
The article examines a double case study framework for analyzing perceived and projected destinations by using ITC solutions. First, 22,362 photos tagged with “Brasov” were collected and analyzed using the Flickr API. Second, a descriptive-explanatory research was employed, applying an instrument for the analysis and to address the online identity of place brands where a proposed online platform generates an automatic score calculation. The spatial patterns of tourist activity revealed many… 

Egypt’s image as a tourist destination: an exploratory analysis of DMO’s social media platforms

ABSTRACT The aim of this study is to provide a holistic analysis of Egypt’s image as a tourist destination on Social Media Platforms (SMPs). As a result, the promoted Destination Image (DI) of Egypt

Sustainable Tourism Destination Image Projection: The Inter-Influences between DMOs and Tourists

With the development of the Web 2.0 era, tourists can freely publish their destination experiences through online travel notes. This enables tourists to become important agents to project tourism

An Empirical Research for Identifying and Analyzing the Identity Characteristics of Different Online Destination Websites

  • Victor-Alexandru BriciuA. BriciuA-M. Gulpe
  • Business, Computer Science
    12th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice RSACVP 2019, 15-17 May 2019, Iasi, Romania
  • 2019
The study suggests that the Web 1.0 paradigm is still being used or promoted, rather than the participatory Web 2.0, that nowadays is associated with a large range of tools and software used for viewing and developing the websites.

Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube

Social media tools are viewed as important sources for the tourism sector and different types of consumers and travellers. This article presents the role and the impact of YouTube, as the main video

Impression Management Through Websites: An Analysis of the Romanian Banking Industry

Modern corporations invest time and resources to build a favorable image among consumers, using a vast array of communication channels. It is in the interest of companies to manage the impressions

Online Place Branding

This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical

A study on the impact of official promotion short videos on tourists’ destination decision-making in the post-epidemic era

The COVID-19 pandemic has had an enormous impact on traditional tourism. Influenced by the uncertainties of the current epidemic, to revive the development of tourism and local economics, local

Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”

Thessaloniki’s recent attempts to transform into an extrovert and attractive urban destination, coincided with the anniversary celebrations and memorials of decisive historical events in the city’s

Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism

Global urbanization brings the urge to identify the most intelligent methods to cope with the challenges arising in the modern society. Sustainable and smart cities are the new target for urban


The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and



An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of

Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

The study explores visitors’ image of a destination using online visitor-generated photography and compares the findings with images of the same destination that marketers create and control on the

Using Visitor-Employed Photography to Investigate Destination Image

Results provide initial support of the usefulness of VEP to generate images of a tourist attraction and to facilitate meaningful practical and theoretical integration of visitor-d determined images with destination-determined images.

Understanding supply- and demand-side destination image relationships

Image promotion has been a primary focus of destination marketing. Marketers are eager to learn whether their projected images have been transmitted to potential consumers and are incorporated into

Using Chinese Travel Blogs to Examine Perceived Destination Image

This study uses content analysis to identify the perceived destination image held by Chinese tourists to New Zealand. In this study, qualitative content analysis is the primary mode of analysis, but

Understanding the Relationship between Tourism Destination Imagery and Tourist Photography

Photography and tourism are widely considered to be intrinsically linked. Photographs play a crucial role in the promotion of tourism destinations, working through a range of media including

Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania

Visitor-generated visual content (VGVC) that is created and uploaded as travel photos allows researchers to examine tourists’ behavior, as traditional tourism data collection methods (surveys,

A tentative model to measure city brands on the Internet

Place branding is becoming a powerful tool to gain competitive advantage, as it improves the development of a region or country not only in terms of leisure and tourism, but also in terms of