• DOI:10.1007/S11747-010-0216-3
Corpus ID: 53987253

Mindful consumption: a customer-centric approach to sustainability

@article{Sheth2011MindfulCA,
  title={Mindful consumption: a customer-centric approach to sustainability},
  author={J. Sheth and Nirmal K. Sethia and S. Srinivas},
  journal={Journal of the Academy of Marketing Science},
  year={2011},
  volume={39},
  pages={21-39}
}

• J. Sheth, Nirmal K. Sethia, S. Srinivas
• Published 2011
• Economics
• Journal of the Academy of Marketing Science

How effectively business deals with the challenges of sustainability will define its success for decades to come. Current sustainability strategies have three major deficiencies: they do not directly focus on the customer, they do not recognize the looming threats from rising global over-consumption, and they do not take a holistic approach. We present a framework for a customer-centric approach to sustainability. This approach recasts the sustainability metric to emphasize the outcomes of… Expand

View on Springer

jagsheth.com

Save to Library

Create Alert

Cite

Launch Research Feed