• Published 2019

Millennials ' Viewpoints about Sustainable Hotels ' Practices in Egypt : Promoting Responsible Consumerism

@inproceedings{Demerdash2019MillennialsV,
  title={Millennials ' Viewpoints about Sustainable Hotels ' Practices in Egypt : Promoting Responsible Consumerism},
  author={Jailan Mohamed El Demerdash},
  year={2019}
}
Millennials are a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet. Making up the largest market segment in the world, and in Egypt, they have the power to reinvent the hospitality industry and contribute to forming prospective demand for green hotels by showing willingness to adopting their environmental-friendly practices. The current study aims to enhance better understanding of Millennials… CONTINUE READING

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