Micro-foundations of market orientation : In fl uencing non-marketing managers ' customer information processing

  • Silja Korhonen-Sande
  • Published 2015

Abstract

a r t i c l e i n f o This study examines how organisational context influences search, integration, and use of customer information at the level of an individual manager. Drawing upon research on market orientation, market-information utilisation, organisational learning, and marketing organisation, a theoretical framework is set up and tested by using… (More)

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