Micro-Strategizing in Platform Ecosystems: A Multiple Case Study

@inproceedings{Ghazawneh2011MicroStrategizingIP,
  title={Micro-Strategizing in Platform Ecosystems: A Multiple Case Study},
  author={Ahmad Ghazawneh and Ola Henfridsson},
  booktitle={ICIS},
  year={2011}
}
The strategy by which a platform owner manages the future trajectory of its platform involves many unknowns. In particular, the ambition to simultaneously control the platform and distribute design capability to users is challenging. While there is an emerging literature on strategy in platform ecosystems, little empirical evidence exists about the series of strategic actions that platform owners conduct to create value in an ecosystem context. Drawing on a strategy-as-process perspective, this… CONTINUE READING

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