Mexican Multinationals: Insights from CEMEX

  title={Mexican Multinationals: Insights from CEMEX},
  author={Donald Roy Lessard and Rafael Lucea},
Since Vernon's seminal work (Vernon 1966; Vernon 1971), international firm expansion has been predominantly portrayed as a phenomenon led by firms located in economically and technologically developed countries in search for new markets, natural resources, knowledge leverage, and/or risk diversification. While venturing abroad was not devoid of obstacles (Hymer 1960; Zaheer 1995; Zaheer and Mosakowski 1997), the general view has been that developed country multinationals (DMNEs) were able to… Expand

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