• Corpus ID: 54916263

Methods and Systems to Identify Potential Users Using Click-Based Referral of Website Visitors

@inproceedings{Jiampojamarn2017MethodsAS,
  title={Methods and Systems to Identify Potential Users Using Click-Based Referral of Website Visitors},
  author={Sittichai Jiampojamarn and Jing Wang and Deepak Ravichandran and Eu-Jin Goh},
  year={2017}
}
This document describes systems and processes for an advertising platform. The advertising platform increases a size of a target audience (e.g., advertising list of an advertising campaign) of an advertiser by using information that is known about the visitors to the advertiser’s website. The advertising platform can enable advertisers (e.g., website administrators or other such online content providers) to expand advertising to web users that have similar interests to users that have visited…