Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website

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@article{Moral2014MethodologiesFM, title={Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website}, author={Paz Moral and Pilar Gonzalez and Beatriz Plaza}, journal={Online Information Review}, year={2014}, volume={38}, pages={575-588} }