Metaphorical mapping between raw–cooked food and strangeness–familiarity in Chinese culture

@article{Deng2016MetaphoricalMB,
  title={Metaphorical mapping between raw–cooked food and strangeness–familiarity in Chinese culture},
  author={Xiaohong Deng and Yuan Qu and Huihui Zheng and Yang Lu and Xin Zhong and Anne Ward and Zijun Li},
  journal={Cognitive Processing},
  year={2016},
  volume={18},
  pages={39-45}
}
Previous research has demonstrated metaphorical mappings between physical coldness–warmth and social distance–closeness. Since the concepts of interpersonal warmth are frequently expressed in terms of food-related words in Chinese, the present study sought to explore whether the concept of raw–cooked food could be unconsciously and automatically mapped onto… CONTINUE READING