Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors

  title={Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors},
  author={Kurt Braddock and James Price Dillard},
  journal={Communication Monographs},
  pages={446 - 467}
ABSTRACT Although narratives are often credited with the capacity to change opinions, empirical tests of this prediction have produced mixed results. To provide a more precise test of narrative's effect on beliefs, attitudes, intentions, and behaviors, we performed meta-analyses on studies that evaluated narrative's persuasive influence on these outcomes. Results suggested positive relationships between exposure to a narrative and narrative-consistent beliefs (k = 37; N = 7,376; r = .17… Expand
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