Message framing, it does a body good: effects of message framing and motivational orientation on young women's calcium consumption.

Abstract

We investigated the effects of gain-framed versus loss-framed messages and motivational orientation on calcium consumption. After completing a motivational orientation scale (behavioral inhibition system/behavioral activation system), undergraduate women (N = 141) were randomly assigned to read a gain-framed or loss-framed pamphlet promoting calcium… (More)
DOI: 10.1177/1359105312463587

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Cite this paper

@article{Gerend2013MessageFI, title={Message framing, it does a body good: effects of message framing and motivational orientation on young women's calcium consumption.}, author={Mary A. Gerend and Melissa A Shepherd}, journal={Journal of health psychology}, year={2013}, volume={18 10}, pages={1296-306} }