• Corpus ID: 7509981

Message Framing and Buying A Field Experiment

  title={Message Framing and Buying A Field Experiment},
  author={Yoav Ganzach and Nili Karsahi},
The article examines the impact of message flaming on real life buying behavior. Customers of a credit card company who did not use the card for a three-month period received a communication explaining the benefits of the card. These benefits were explained either in terms of gains the customers could obtain from using the card or in terms of losses they could suffer flora not using it. Card usage was monitored for two months after the message. Results indicated that the impact of the loss… 
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