Merger Simulation : a Simplified Approach with New Applications

  title={Merger Simulation : a Simplified Approach with New Applications},
  author={Roy J. Epstein and Daniel L. Rubinfeld},
In recent years there have been significant developments in the use of empirical economic methods to study the likely competitive effects of mergers.1 These developments have been shaped by the increased use of unilateral effects analyses by the competition authorities, as is expressed in part in the 1997 Horizontal Merger Guidelines. Such analyses evaluate the ability of the post-transaction firm to raise the prices of some or all of its (often differentiated) products through unilateral… CONTINUE READING